Today we witness inside the art scene, numerous ephemeral and
fictional interventions, questioning the artists status,
the value of art, the sales modalities and recognition of artwork.
Necessity and personal desire invent a form of artistic transversal
effectiveness giving back to art its conceptual strength and its
will for openness towards the world. This desire brought me to
the conception of the Art Wall Sticker project, as an attempt
to put into equation a certain number of parameters and global
artistic trends encountered inside a global artistic reality constantly
in mutation. Such stakes imply the creation of an artistic production
with strong social penetration capacity, towards the
market and the population not forgetting to include the appearance
of consumable and decorative lightness.
I consider decorativeness as political because of its constituent
aspects towards social inheritance. It is therefore
a base for eminently pertinent creation. When one gives the art
object meaning, it has a propensity of becoming more of a subject,
than an art object. Artistic content is the sole condition for
this form of art to resist vulgarisation.
My objective was to gather talented artists around a proposal
as respectful as possible towards the expression of their singularity.
This is how I created the two focal technical grid
that generated AWS, not as a finished product but rather as an
artistic creation in expansion, an adaptable geometrical mural
work of art.
The artists were invited to create a pictorial expression (serigraphy)
to be multiplied on an adhesive base, capable of being cut out.
These serigraphy sticker patterns are to be stuck on a wall inside
a certain configuration taking into account the indications of
the artist and author. The size of each AWS varies between 6 to
15 square meters. The artist may propose a border underlining
repetition and the multiplication of signs inside the work of
art, therefore evidently exacerbating the meaning while referring
to wallpaper. However Art Wall Sticker, does not deploy itself
inside the soporific repetitive being pretty register.
On the contrary, the impertinence of its eventual prettiness is
only an excuse implying that order or disorder are not the fruit
of random harmony, but rather the principle motivation emerging
on a precise moment X, from the depth of each one of the artists
The pattern can therefore be scanned regularly or at random on
a wall, each interval becoming the necessary pause for the repetition.
The artist gives more or less precise instructions. The collector
must play the roles of the project manager for the configuration,
and interpreter of the score of his original pattern. Within this
relationship of trust, and direct exchange from the artist to
the collector, the level of experimentation that he encourages,
is what gives beauty to the project. The strength of each AWS
project is its possibility to be multiplied into a great number
of original artworks inside the spaces where it can be installed.
Thus modifying itself into many original pieces according to the
sensibility of each collector it is the encounter of the artists
original thought, accessible to any buyer and applicable to his
private space. It is food for thought directly applicable to a
living space in the sense that it was not previously filtered
by the codes of the merchant artistic system (The AWS kits can
be ordered, directly on Internet or by postal order).
For this first selection I placed myself in the position of a
collector and chose twenty artists, not simply to create a group,
a family of thought or a thematic reunion, but rather to show
a range of generations, forms and attitudes. This selection of
French artists, pioneers of Art Wall Sticker, constitutes the
prelude of future international collections. I am deeply grateful
for the proposals that the artists gave to AWS, striking with
singularity as well as divers.
Lastly, without Mehdi Besrour, his sense of business and knowledge
in contemporary creation, I would be unable to share the artistic
jubilation with future AWS collectors
like you, who perhaps
Gilles Touyard, Conceptor and Artistic
Director of Art Wall Sticker.
An AWS kit is delivered including the stickers
in sufficient number for composing the artwork inside 15m2. A
border if the artist proposes one, a Catalogue presenting the
AWS collection, the artists advice for the installation
of the art piece, a small ruler for measuring the proportional
spacing between the stickers, a label with the name of the art
work and an authenticity certificate including the signature of
the artist. The texts are presented in French and in English.